Introduction to Survey Research
Year offered: 2020
This is an introduction to survey research and polling. Surveys, generally speaking, address questions that are of interest to political researchers, political actors, corporations, government, and journalists. The scientific principles that underlie survey work come from theoretical and empirical knowledge produced by different fields such as political science, sociology, statistics, psychology, and computer science. Surveys provide researchers a way to measure attitudes, behaviors, values, and norms.